Twenty-five years building brands at scale. Now running a small studio that does it for founders, developers, and operators who want the work done properly.
Narissa Taylor · Brand Architect
I started at Unilever. Brand management, FMCG, global teams. Dove was on my desk. So were a dozen others you'd recognise.
Reckitt Benckiser came next. Then Kimberly-Clark. Different countries, different categories — same job: build brands that move product, hold margin, and survive the next quarter's leadership change.
Then I started my own studio. Smaller. Sharper. Same discipline, run faster, with AI doing the heavy lifting on the parts that used to take a team of six.
Big brand thinking. Small studio shape.
Built before it's finished. Built before it's decorated. The decisions made in the foundation phase determine what's possible for the next ten years.
What the brand is, before how it looks. Brand architecture is the recognition; visual identity is the dress. We build the recognition first.
Built to compound. Built to earn. Built to last. We build brands in service of the business — strategy first, commercials always.
Running the brand — month after month, year after year — is where it actually starts paying off. Most clients are still with us. That's the part we love most.
Send a note. I read every message. I'll come back within two working days — a real reply, not a calendar link.