Brands in AI
Foundations in the AI generation
AI didn't replace branding. It raised the cost of getting it wrong.
Naming
Naming as architecture
You don't need a logo. You need a layer. Where the brand becomes real.
AI vs SEO
When the answer engine came
Ranking gets you found. Being cited gets you chosen.
Brand creation
Built, not accumulated
A brand is a foundation, built before it's decorated. In order, every time.
The brief, in a world of AI
The brief is the operating system
The brief is the new bottleneck. Get it deep, or the AI guesses.
Designer or AI
Do I still need a designer?
AI isn't a shortcut. It's a sharpening tool. The foundation is what we sharpen.